Walmart warned last week that it will have to raise prices because of President Donald Trump's tariffs. On Saturday, the President advised the country's largest retailer that it should "eat the tariffs." Retailers operate with very thin profit margins (chart). If they don't raise their prices, they stand to lose money on their sales. That's not a sustainable business model.
Earlier this month, Ford Motor raised prices on three models assembled in Mexico as a result of Trump's tariffs on imported autos. Subaru's price increases will add between $750 and $2,055 to vehicles depending on the model and trim, according to a notice posted on a dealer website. The price increases are expected to hit vehicles on dealer lots starting in June, according to the notice.
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